It’s about scale. Each wave, we are tracking over 100 categories in our fieldwork. That gives us massive cost efficiencies (as well as context/benchmarks). Second, we have invested in a very sophisticated analysis tool that makes data reporting highly efficient.

Subscribing clients can see all data on their category including their proprietary custom category questions. Also included is the ability to benchmark the category against the corresponding department and all categories rollup at all retailers. We set overall category sample goals by quarter. Sample is typically spread across key channels and retailers.

In most markets we update the data each quarter giving you the latest view of your shoppers.

Yes. We give you the ability to add a couple of custom questions that only your category shoppers will see. These questions are not shared with any other Shopper Intelligence clients.

We have a powerful online tool that gives you direct access to the data. Clients have the option of pulling reports in our DIY portal or access our easy to use online dashboards. Automated PowerPoint & Excel reports are also updated regularly to ensure HQ/Field teams have the most up-to-date information on their shoppers.

Our experienced client service team of shopper data enthusiasts have all walked in your shoes. We provide full service support to help you achieve maximum value from the data, although we like to teach clients to “self serve” to maximize application across your business week in week out.

We work with a 3rd party panel company to recruit shoppers who recently made a category purchase. We find out what, when and where they made their last purchase. If they pass our screening process, they are asked to fill out a 15–20-minute online survey focused on one specific category purchase.

Yes. We collect all key aspects of your category purchase. All reports on your category can easily be broken down by segment, brand, shopper group, etc.